Head of Marketing
Location
Chester
Type
Full Time
Benefits:
- Health insurance
- Paid time off
- Training & development
- Vision insurance
- 401(k) matching
- Competitive salary
- Dental insurance
- Employee discounts
Strategy, CRM Architecture, Paid Growth, Web Conversion & Local Unit ROI
The Opportunity
Taste Buds Kitchen is a family-friendly franchise brand in hyper-growth, scaling from 25 to nearly 50 locations. As our business expands, we need a Head of Marketing to build, lead, and execute our strategic marketing engine.
Reporting directly to the CEO, you will develop and execute our overarching marketing strategy to drive system-wide profitability. You will execute annual plans and oversee the National Brand Fund to drive system-wide results—owning national brand strategy, CRM customer journey architecture, paid digital acquisition (agency management), website conversion rate optimization (CRO), and local store community marketing playbooks—leading an internal team (a full-time Creative & Brand Marketing Manager) alongside specialized agency partners.
Key Responsibilities
- Strategic Growth & National Strategy: Develop, align, and execute annual multi-channel marketing plans across all locations. Direct, allocate, and oversee the National Brand Fund to maximize system-wide results, ROI, and brand impact across all markets.
- P&L & Performance Alignment: Set core benchmarks (CAC, LTV, ROAS) and align marketing initiatives directly with unit-level P&L success and franchise growth.
- CRM Journey Architecture: Architect automated customer lifecycle journeys for local kitchen bookings, birthday parties, and summer camps. Design email/SMS nurture flows, reactivation triggers, and retention campaigns.
- Paid Media & Agency Management: Own performance marketing across Paid Social (Meta, Instagram, LinkedIn) and Search (Google). Manage agency partners, allocate budgets, set ROAS targets, and ensure high-converting creative hooks.
- Website CRO & Funnel Optimization: Lead national website strategy to maximize conversion rates across system location pages. Direct SEO/web development partners in A/B testing and booking flow optimization.
- Local Store Marketing (LSM) & Data-Backed Beta Playbooks: Translate high-level strategy into data-driven playbooks for kitchen owners. Partner with franchisees to pilot and beta-test new marketing initiatives within controlled frameworks before rolling out network-wide.
- Brand Partnerships & National Strategy: Identify, negotiate, and execute strategic co-marketing partnerships with complementary national brands (e.g., family entertainment, food/beverage, or CPG brands) to expand brand reach, drive customer acquisition, and maximize National Brand Fund impact.
- Team Leadership: Lead and mentor our Creative & Brand Marketing Manager (who owns video production, social content, influencer networks, and local toolkits) and agency partners to ensure all creative output fuels core revenue goals.
- Attribution & Dashboards: Build executive dashboards tracking sales by source, CPA, LTV, CRM retention rates, and overall ROI for leadership and franchisees.
How We Measure Success
- System Revenue & Unit Growth: YoY growth in class, party, and camp bookings across all locations.
- National Brand Fund Efficiency: Demonstrable ROI and system-wide sales growth generated through National Brand Fund allocations and annual marketing execution.
- CRM & Lifecycle Engagement: Lift in database reactivation, email/SMS conversion, and repeat booking frequency (LTV).
- Marketing ROI & Performance: Measurable return on ad spend (ROAS) across paid search and paid social channels.
- Website & Conversion Rate Optimization (CRO): Measurable lift in online booking conversion rates across location landing pages.
Who You Are & Qualifications
- Experience: Progressive marketing leadership in a multi-unit, franchise, or multi-location system (fitness, fast-casual, family enrichment, or retail preferred).
- National Strategy & Fund Oversight: Proven experience executing annual marketing plans and managing system-wide brand funds or co-op budgets to drive collective franchise success.
- Strategic Architect: You connect brand awareness directly to unit economics, attribution, and customer LTV.
- CRM & Funnel Expertise: Deep experience in lifecycle email/SMS journeys, automated CRM pipelines (GoHighLevel, HubSpot, ActiveCampaign), and high-converting landing pages.
- Data-Driven & Experimental: You test, measure, and iterate, using hard data to gain franchisee buy-in for new initiatives.
- Performance Media Savvy: Effective at directing paid search/social strategy and managing agencies to strict ROAS targets.
Benefits & Perks
- Salary: $95,000 – $115,000 + Performance Bonus
- Schedule: Hybrid (2–3 days/week in Chester, MD HQ; other days remote)
- Health & Wealth: Comprehensive Health Insurance & 401(k) with company match
- Balance: Unlimited PTO, family-first culture, and free cooking classes!
- Impact: Direct leadership role scaling a national brand while empowering local franchise business owners across the country.
Compensation: $95,000.00 - $115,000.00 per year
Taste Buds Kitchen - HQ
About Us
Taste Buds Kitchen has taken the country by storm with a refreshingly simple concept. We provide culinary entertainment to kids, families and adults in a fun, beautiful and state-of-the art Kitchen Studio. Kids ages 2 to teen love our hands-on cooking classes, camps, birthday parties and field trips. Adults love our byob date night cooking classes, birthday parties, bachelorettes, showers and corporate events. Our innovative programs are as entertaining as they are educational. We always strive to engage and delight our guests.
Job Opportunities
We have incredible career opportunities in each of our growing Kitchen Studios nationwide, as well as our corporate office. Get involved in an exciting and growing company. We are always looking for dynamic talent to join our fun-loving and hard-working team! Perfect for culinary professionals, passionate foodies, teachers, managers, administrators, marketers and college and high school students alike.
Company Website: tastebudskitchen.com
(if you already have a resume on Indeed)
